Communication is Key to a Family Business

January 17, 2017

It is has been said that 70% of family-owned businesses do not make it past the second generation and 90% do not make it past the third.  Why does that happen?  Is it because the product or service becomes outdated or that new competition arrives?  Most often, it comes down to a lack of communication.

Real-Life Example: One family matriarch who ran her family business very successfully as a second generation owner did not realize the troubles that were in store.  She had three children and only one of them worked in the business.  She never discussed the succession of the business with her children nor did they discuss it amongst themselves.   The son working in the business expected to have full ownership and control and the other two children expected to, at least, share in the income generated by the business.  So, a successful, decades-old business failed after the owner’s passing because the children could not get along.

Control Issues

Founders love to have their children in the business, but often are reluctant to give up control of critical decision-making.  That creates mistrust in the working children and often they are unable or unwilling to express their discontent.  That can lead to the children leaving the business and arguments over transition.  Moreover, children are often ill-equipped to run the business and that fact surfaces after the owner is deceased leaving little time or resources to correct the situation.

Succession Discussions

Children are often reluctant to initiate succession discussion with the current owner.  They do not want to come off as selfish or presumptuous.  So, they wait for the “discussion” to happen and often it never arrives in a timely fashion.

Family Pressure

Current owners can underestimate the pressure that children face with their spouses.  After all, the son or daughter-in-law is at the mercy of the working child’s status in the business.  Working children have conflicting pressures: those from spouses and also from current owners of the business.  Because of the child’s place on the business hierarchy, he or she is often unwilling to “rock the boat” at work.

Set Expectations

All the children in a business owner’s family usually fail to discuss their expectations and responsibilities amongst each other.  Will ownership be distributed equally among working and non-working children?  If more than one child works in the business, will they ever discuss how it feels to be the underling of a sibling and how will that change the family dynamics outside the business?

Family Meetings

Failure to communicate is, perhaps, the biggest factor leading to the demise of treasured family businesses.  Family meetings can help a family navigate the uncertain waters of succession planning.  Non-working children can learn about the business itself and ask questions about all issues that may affect them.  Working children can learn about succession timing and responsibilities to the business and other family members.  Communicate clearly, early and often for a better family business!